Everyone who consumes online entertainment has doubtlessly sat through numerous obnoxious and invasive advertisements while browsing videos or streams. Perhaps you sat through it to support the content creator, knowing they use that ad revenue to make a living. What you may not have known at the time was that those platforms were skimming almost half of the proceeds. Even Twitch Bits, a virtual currency meant to directly support streamers, is garnished at a rate of 45%.
Why do content platforms do this, and how are they getting away with it? The answer is simple: They do it because they can, and they are getting away with it by operating in a virtual monopoly. Even services that are meant to circumvent the traditional compensation models such as Patreon and Kickstarter take cuts as high as 12%. We consider the fact that fans cannot compensate their favourite content creators at a 1:1 rate to be outrageous.
Beyond the inability to directly and fairly compensate creators, there are also countless unjustified content strikes, account suspensions, algorithmic grey-listings, and many other arbitrary obstacles that hamper creators’ efforts to support themselves. There needs to be a way for creators to receive greater support for their work while increasing interactions with audience members. The audience-to-creator model not only benefits creators, but it also allows audience members to see more of the content they enjoy. When creators have more stable compensation, they do not need to lean on ads and promotions as much to make ends meet. The Vodra Platform services the needs of both creators and audience members in this way.
Vodra is a decentralized donation platform with an accompanying utility token that allows creators to monetize their audience at no cost. Vodra Tokens are awarded to content creators based on the size of their audiences, meaning creators who use the platform hold a stake in it as well. The Vodra Platform hosts a number of tools for creators to use such as live donations, crowdfunding/voting and monthly pledges/rewards. These tools allow content creators on any platform to find the best way to engage with and receive compensation from their audiences.
The Vodra Platform allows users to donate Vodra Tokens to all of their favourite creators at no cost. There is no third-party that can restrict a creator’s access to their compensation which ensures they are safe from unfair penalties or chargeback scams. Creators can then use the Vodra Tokens they have acquired to cash out of the platform, and to utilize the on-platform features such as hosting polls, conducting giveaways, and setting up subscriber rewards/promotions. Many of these features will also be accompanied by live streaming software integrations, allowing for Vodra to be used seamlessly with many of the popular platforms that support livestreams.
Vodra is also lightweight and platform agnostic meaning that creators do not need to migrate their audiences to receive compensation. The Vodra Platform works alongside existing content hosting platforms and social media sites to allow creators to continue working the way they are used to while opening up new revenue streams.
To create this platform, we have assembled a vibrant group of entrepreneurs, software engineers, crypto enthusiasts and artists; all with a passion for improving online entertainment for everyone. We are also partnered with numerous content creators who have been vital in pointing out which issues are most pressing. Our partners range from athletes, gamers, directors, models, artists, musicians, and a multitude of others. There are many creators who share our vision and want to change online entertainment for the better with a combined audience of over 120 million and counting. With our team and partners beside us, we aim to create a space where individual content creators are fairly rewarded for the content they produce and the followings they cultivate.
We would love for all those interested to visit our website at vodra.io, where you can find out more about our technology, community, and progress.
