Turning of the Tide for Hiring? Snapchat + McDonald’s
What McDonald’s new approach to hiring Millennials tells us
As a millennial, I have repeatedly seen how current hiring tools aren’t sufficient for our generation.
We’re used to virtual tools and platforms like Tinder to seek a potential dating partner, Uber to get to our destinations, and Airbnb to find a place to crash while traveling.
We like to do things differently and more efficiently — but can you really blame us? These tools conveniently allow us to do what we want, whenever and wherever we are. To put it simply, they’re FAST.
Are ‘Snaplications’ just the tip of the iceberg for the new generation of hiring? As we frequently begin to notice these trends, we undoubtedly believe so.
Why is this ‘Snaplication’ a representation of a new revolution of hiring?
- Candidates personalities can shine through
Culture and employee happiness in the workplace are crucial. Author Marcus Buckingham discovered that merely 17 percent of workers believe they’re being used effectively in their careers. We believe this is majorly due to employers’ misconceptions of candidates’ personalities, whom they end up spending the majority of their day with upon hiring.
2. It’s what Millennials are used to
We want to do things fast and with convenience. A phone call and first-time interviews can be a lengthy and unpredictable process for job seekers.
Who’s to know if it’ll take 20 minutes or a couple hours? Or if there’s even a seemingly right connection with the employer? There are no guarantees of mutuality or likelihood of landing the position. Talk about a waste of time.
Video is what they’re using and watching all the time: 60 per cent of Smartphone users in the United States between the ages of 13–34 use Snapchat.
ComScore and YouTube led a study on video content engagement and discovery — of nearly 3,000 participants they identified one particular segment of highly-engaged and loyal YouTube users they labelled “Die Hards.” Not surprisingly, these YouTube Die-Hards skew towards the Millennial (Age 18–34) demographic.
Mobile apps are responsible for half of mobile video views representing why mobile apps with video tools will stand apart in this next generation hiring industry.
3. Employers want to see this
McDonalds one of the largest employers of youth, said in a statement:
“We’re looking for that positivity, bubbly personality, someone we think would be good in a customer service role,”
Junior Mbeng a millennial himself, understands the experience of applying to jobs, but is also on the other side of the table. As a general manager in the hospitality industry, a lot of his time is devoted to conducting job fairs and interviewing potential hires.
“It’s important to expedite the process for the employer, but also provide a sense of comfort to the applicant.”
4. Avoid unnecessary interviews
No employer wants to end up in an interview situation like this:
Looking forward, we expect to see many more creative alternatives emerge. For example, Quickily Mobile App plans on leveraging the Snapchat Video.
This will allow employers to send a link of their job posting to their favourite candidates via Snapchat while also leveraging the non-real time video interviewing tool. Finally, using the Tinder-like swiping format, this will allow jobseekers to effectively apply for said job.
Snapchat is the first social media platform to show that video hiring tools have the potential for massive success and exemplify that this innovative hiring process is just the tip of the iceberg in the hiring industry. What the future holds for hiring millennials and the following generations is beyond a simple 10 second video, and we look forward to the progression.
