Three Data Points On Smart Speaker Growth
50% of homes in the UK and Ireland will have smart speakers by 2023
In a recent report published by Strategy Analytics, they predict that there will be more US homes with smart speakers than without by the end of 2020.
They comment that the 50% threshold will be reached in late 2020, and the US will be the first country in the world to reach this level of smart speaker ownership.
They go on to state that by the end of 2023, eight countries will have a majority of smart-speaker owning households and that there will be global sales of more than 134 million smart speakers and screens in 2019, rising to 280 million by 2024.
The other countries reaching the 50% threshold in the next four years will be the UK (by Q4 - 2021), Ireland (Q2 - 2023), Canada, South Korea, Australia, Germany and France.
Access their free report on understanding smart speaker adopters here.
Global smart speakers to exceed 200 million by the end of 2019
Supporting the predictions for the growth of the smart speaker market in the U.S., Canalys forecasted in their news release this month that the US would maintain it’s lead in terms of smart speaker adoption with it having 42.2% of smart speakers worldwide by the end of 2019.
They also predict that smart speakers will overtake tablets in their adoption by mid 2020.
Smart speaker shipments reached 7.5 million units in Europe in Q4 2018
Earlier this month, International Data Corporation (IDC) predicted that by 2023, the smart home market is forecast to reach 187.2 million units, with a compound annual growth rate (CAGR) of 16.1% between 2018 and 2023. Lighting will experience the highest growth, while smart speakers will become the second largest category, as shipments reach 48 million units by 2023.
Smart speakers represented 22.9% of the smart home market in the last quarter of 2018. Amazon was the biggest winner, with 59.8% market share in the segment, while Google came second with 30.7%.
They report that Google Assistant will surpass Alexa in 2022 as the number one IA in smart speakers, reaching 18.5 million.
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