4 Reasons Why Conversation Design Works

The old way of authoritarian marketing is over. Today, your customers want conversations.

Gartner predicted conversational marketing would be a recognized channel for customer engagement this year and used extensively in marketing and sales. Its analysts were correct-conversational marketing is pretty much everywhere now.

Over the past few years, consumer behavior and expectations have changed, along with the ways businesses interact with their audience. The rise of conversational marketing is a testament to that. Still on the fence? Here are four excellent reasons why you should adopt a conversational marketing strategy to engage with your target audience:

1. People Often Ignore Sponsored Ads

The number one reason why conversational positioning and design principles are critical is that your consumers are super savvy. They can (and do) tune out and block ads.