How Laylo used NFTs to amplify its rebrand
Ask most companies right now, and they’ll likely tell you they’re exploring NFTs, in one way or another. We frequently get asked about the best way for brands to enter the Web3 and/or NFT space. Our advice depends on what you’re looking for as a result. Are you in pure experimentation mode? Trying to monetize your community? Looking for a headline? Each strategy needs to be built from the end goal forward.
We recently partnered with an organization whose goals very much align with Voice’s: Laylo. Laylo is a messaging and CRM platform designed for drop notifications and community building. We worked with them to provide access to their tools for previous members of our NFT Residency, and the feedback was purely positive: artists need all the help they can get in spreading the word about their collections.
As we worked together, it became clear that this was an opportunity for Laylo to continue diving into the Web3 world with an owned NFT project. They understood that to strategically enter the space, they would need to build a project that aligned with their mission: to empower creators. They also just so happened to be undergoing a rebrand…
I’m excited to introduce Laylo’s NFT collection, inspired by their logo and created by a group of talented NFT artists. Each artist was commissioned to produce a piece of art, in their style, that honors Laylo’s logo as the company enters its new era.
View the full collection here — and keep an eye out to claim yours for free.
Artist participants:
“In my 18 year professional career, this was one of the most rewarding experiences,” says Laylo’s VP of Partnerships Stephanie Allen. “This project turned out to be big in such a meaningfully positive sense, like I was really expressing the value of Laylo to and with people who care about the same things we do: helping people succeed in their passions and letting fans of these passions enjoy it too!”
That there are a multitude of ways to build off this entrance is exciting to both parties. Laylo’s project is demonstrative of the power of patience and intention in the NFT space.
Looking for advice on NFT strategy? Get a free consultation with our NFT Brand Studio.
