Why Do Brands Need Voice Strategy?

Julia Ryzh
Jan 6, 2020 · 7 min read

Voice era is upon us! How should brands prepare?

Image Credit:
Victor Seleykov/ Just AI

With voice tech gaining momentum, the growing popularity of branded voice skills and Nike’s voice sale campaign snatching an award in Cannes, more companies are looking to embrace voice as a communication channel. To better understand how brands should integrate voice into their growth strategy, we addressed our questions to Keri Roberts, Brand, and…