Small Is Beautiful. How to Make the Most of an Intimate Networking Event: 7 Rules

“In theory, networking events are a wonderful way to meet others who might be relevant as you seek to create more business opportunities,” says Brianna Elefant, in a recent article for Entrepreneur. “In reality, however, large networking events and conferences are often disappointing.” But it doesn’t have to be that way.

We all know we should network; it’s no secret that connections are your key to better business opportunities and new partnerships. And, if you’re an entrepreneur, the importance of constantly expanding your professional circle cannot be understated.

That’s why there’s been a rise, lately, in smaller, more industry-targeted events and communities. A growing number of female-only clubs for instance are hosting intimate networking events. They include The Wing (which is expanding, based on the high demand) and Stiletto Networks.

Why smaller networking groups? The answer is that “small” drives better engagement. In a more private setting (a.k.a., a networking safe space), chances are greater for making a more natural and long-lasting connection — one that could lead to a business partnership or investment. So, when the stakes are higher, how do you make the most of the situation? Start with these seven rules.

1. Research the guest list.

Ask the host who will be in attendance and take the time to search for information about each person before the event. This provides helpful information for conversation starters with other guests.

Research can also help you find people with whom you already share some commonalities, and people you should make a point to meet. Don’t shy away from a guest who works at a competing company; in an intimate dinner setting, people tend to open up. Bryn Sanders, VP of customer success at Julius, told me how she met contacts from competing agencies at a small influencer-marketing event and was surprised to witness how much information people from different companies were sharing.

“We could all relate to one another, and in a cozy restaurant setting, we all felt comfortable telling war stories,” Sanders said. “It created a sense of camaraderie.”

For six more rules to live by when networking, see the full article as published on Entrepreneur here.