White paper: Coupons in Email Marketing

Is email marketing dead?

It isn’t. Actually, email marketing is as good as ever, and today’s stats make it a must for marketers and modern promotion infrastructure.

Although, worldwide usage of promotional emails has made people very demanding for content their receive. Sending emails for masses is no longer enough, receivers need well-targeted and personalized messages worth their attention.

To help you implement a sophisticated form of a modern email marketing and achieve your marketing goals we’ve made a whitepaper which covers the idea of personalized coupons in emails. Why coupons? It was already proven that a combination of email and appropriate incentive really works for business and increases emails’ efficiency

“Email campaigns that offered recipients a coupon had a 34% higher unique click rate.”

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Originally published at www.voucherify.io.