Starting Five: May 8

Cullen Lasso
From The Rafters
Published in
2 min readMay 8, 2023

Start every week with VPCo.’s Starting Five, our favorite highlights from the last week in sports.

  1. NBA All-Star Damian Lillard has faced multiple foot injuries throughout his career, some due to his flat feet and lack of support for the soles of his feet.

How did he respond? By starting Move.

Check out the article below to learn more.

https://www.cnbc.com/2023/05/07/how-nba-star-damian-lillard-turned-foot-injury-into-a-sneaker-business.html

2. Seattle Seahawks’ WR Tyler Lockett and his Washington-based real estate team, Liv N Serve, has signed on as the “official realtor” of the Seahawks.

This likely makes him the first active player whose company is an official sponsor of the team he plays on.

3. Kendall Baker from Axios took a look at how different MLB broadcasters have incorporated the new pitch clock into their broadcasts.

The pitch clock has mixed reviews amongst fans, but for the most part, fans don’t seem to mind its appearance on score bugs.

More below!

https://www.axios.com/newsletters/axios-sports-b46fe87b-5400-442e-99e2-a22701d12388.html

4. Formula 1 took over Miami this weekend, but the “show” was too much for some drivers. 🌴🏁

The pre-race show featured LL Cool J and Miami Dolphins cheerleaders introducing the drivers. Drivers offered mixed feedback regarding the pre-race fanfare.

5. Turnover chains and celebrations took over the sidelines of football games.

Now, it’s baseball’s turn. The home run celebration is taking over MLB dugouts. ⚾️🏟️

Read more below.

Until next time, best swishes.

From The Rafters is brought to you by VPCo.

Design Led. Fan Forward.™ | We provide creative and strategic solutions for brands and sports properties.

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From The Rafters
From The Rafters

Published in From The Rafters

From The Rafters delivers a 30,000 foot view of the latest in brand and experience in sports and hospitality. Brought to you by VPCo., a design led, fan forward design agency providing creative and strategic solutions for brands and sports properties.

Cullen Lasso
Cullen Lasso