October 2017
- https://marketingland.com/usa-today-networks-vr-ad-studio-head-weve-shown-theres-audience-vr-ads-225207 Note: Cubemerical Ad Format
- August 2017
- http://www.marketingdive.com/news/discovery-dunks-viewers-into-a-school-of-hammerheads-with-vr-shark-week-a/448315/
- https://www.vrfocus.com/2017/08/mazda-will-be-offering-vr-test-drive-to-customers/
- https://digiday.com/marketing/virtual-reality-ads-still-hype-reality/
July 2017 - https://www.mediapost.com/publications/article/304532/how-quickly-will-marketers-transform-video-adverti.html
- http://www.hotelmanagement.net/tech/hilton-waikiki-beach-launch-virtual-reality-mobile-app
- https://www.forbes.com/sites/paularmstrongtech/2016/01/26/why-brands-are-racing-to-pick-a-virtual-reality-partner-and-how-to-pick-a-good-one/#1faf54e84b85
- https://uploadvr.com/4-things-make-china-vr-market-unique/
- https://www.immersion.com/arbys-beef-haptic-video-ad/
June 2017
- https://www.vrfocus.com/2017/06/how-do-you-make-money-in-vr-content-comes-first/
- https://blog.advertising.expedia.com/visit-san-antonio-reaches-travelers-with-360-video-campaign
- http://news.sys-con.com/node/4114601
- http://www.cnbc.com/2017/06/28/google-has-built-a-virtual-reality-ad-for-mobile-devices.html
- http://www.euronews.com/2017/06/27/virtual-reality-excites-cannes-lions-festival
- https://artillry.co/2017/06/22/does-vr-bring-new-meaning-to-truth-in-advertising/
- https://www.ericsson.com/en/networked-society/trends-and-insights/consumerlab/consumer-insights/reports/merged-reality#methodology
- https://www.androidheadlines.com/2017/06/samsungs-ostrich-starring-ad-wins-seven-cannes-lions-awards.html
- http://www.roadtovr.com/report-vr-nielsen-report-awareness-almost-doubling-annually-with-psvr-gear-vr-leading-the-way/
- Nokia Explores VR -advertisements Through Upcoming Health Products
- Don’t Ignore the Potential of VR Advertising
- Global Ad Spend to Reach 563 Billion in 2017
- VR & Ad Markets to Drive UK Entertainment & Media Growth
- How Do You Advertise in VR: VR Carefully — MediaPost
- BlendMedia and Omnivirt to Create & Distribute VR Campaigns in Minutes — Mobile Marketing Magazine
- Why I’m Doubling Down on VR as an Ad Platform — Entrepreneur
May 2017
- Arcade Experiences to Lead VR — Advertising Week
- https://adexchanger.com/data-driven-thinking/use-virtual-reality-design-better-products-creatives/
- https://artillry.co/2017/05/16/what-are-the-top-vr-success-factors-free-report/
- https://www.emarketer.com/Article/Snapchat-Facebook-Fuel-AR-Growth/1015892
- http://creativity-online.com/work/guinness-guinness-tasting-vr-experience/51822
- https://www.vrfocus.com/2017/05/adverts-need-to-be-less-intrusive-for-vr-vibrant-media-study-finds/
- https://iabtechlab.com/blog/iab-dynamic-content-ad-standard/
- http://www.marketingdive.com/news/iab-tech-lab-officially-releases-dynamic-content-ad-standard/442896/
- https://www.linkedin.com/pulse/creative-matters-3-questions-ask-when-creating-360-vr-covarrubias?trk=v-feed&lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3BZc6c%2FsbV8kIo9q0jWO5ejg%3D%3D
- https://www.forbes.com/sites/jaysondemers/2017/05/15/when-will-virtual-reality-become-common-in-marketing/#290a7d0a290a
- http://mobilemarketingmagazine.com/jaunt-omnivirt-extend-vr-advertising-campaigns
- https://subscriber.bnamericas.com//en/news/ict/yahoo-banking-on-big-data-and-vr-to-pull-in-advertising-clients
- http://www.roadtovr.com/global-virtual-reality-industry-reach-7-2-billion-revenues-2017/amp/
- Samsung Nearing 10M Gear VR Sold for 2018 — UploadVR
- Marketers Sound off As Oculus Stories Studio Dies — VRroom
- 360 Video Is Becoming Digital Ad Standard — AOL Ad Insights
- Why VR Experiences Have The Power to Change Consumer Behavior — Campaign Live
- Amazon’s Ambitious VR E-Commerce Plans — UploadVR
April 2017
- Mondelez Oreo VR Airport Experience — Moodie Davitt Magazine
- The Do’s & Dont’s of 360VR Advertising — ADVRTAS
- Tracking VR Growth — StartAPP
- VR Case Study: American Horror Story
- How Fashion Brands Are Using VR — VR Scout
- Study: The Next Wave of Computing — IPG Media Lab
- Lessons Learned from Creating VR Content — Think With Google
- 360 VR Video Ads Performance Metrics — ADVRTAS
March 2017
- Virtual Reality Leads Marketers Down a Tricky Path — New York Times
- ‘It’s cool, but it’s not a game changer’: Adobe is testing VR ads
- VR is ‘the future of advertising’ says star of CES 2017
- Virtual Reality & 360 Video Holy Grail for Advertisers & Publishers
- Forget Out of Home, Try Out of This World Advertising With VR
- We shouldn’t ignore the potential of virtual reality advertising
February 2017
