Vrtigo is joining Samsung

Today, I am pleased to announce that Vrtigo has been acquired by Samsung Research America. We had previously partnered with Samsung VR to provide analytics dashboards for their 360 video creators, and we will continue to operate that service going forward. In addition, we will now be creating new tools for XR content creation and analytics at Samsung.

I’m extremely proud of the work we’ve done at Vrtigo over the last two years, including analyzing 360 degree video viewing patterns, comparing 360 video formats, and inventing new metrics for measuring user engagement. We’re excited to continue this work as part of Samsung going forward.

I want to thank everyone who joined us on our journey. It’s been a thrill to help pioneer how XR experiences are measured and optimized. And to all XR experience designers: keep creating!