‘Not Great, Bob!’: The Making of Mad Men’s Greatest Meme

The writers and actors behind season six’s “In Care Of” take us behind the scenes of the elevator confrontation that will live on in pixelated infamy

Vulture
Vulture
Jun 27 · 7 min read
Pete Campbell’s terse response to Bob Benson wasn’t written as a joke, but it became one almost instantly. Photo: Netflix

By Whitney Friedlander

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