Newscasting vs. Crowdcasting: Which is Better?

We like to be aware of events happening in the world around us and following everyday news is an activity that allows us to do just that. People receive the news across different formats, including through television, radio, print newspaper, magazines, internet, and social media. Television broadcasts is the most prominent news platform for 87% of Americans according to the American Press Institute.

What is newscasting?

Newscasting is the act of broadcasting news to the public through television programs. The TV Host reports on current events, weather forecasts, sports coverage, traffic reports, and other relevant topics to their target audience. The content is usually produced in the studio newsroom by the journalists. Newscasts are what we normally see on television today.

What is crowdcasting?

Crowdcasting is a combination of broadcasting and crowdsourcing. It’s the practice of obtaining content from viewers to be used in live television broadcasts. TV Networks typically ask viewers to submit photos and videos of breaking news events. Additionally, if journalists finds an interesting photo or video on social media, they will contact the owner for permission to put the content on air. Other than requesting for photos and videos, TV Networks occasionally reach out to their audience for their opinion to bring in new insight on certain topics.

Viewers watch the same cycle of TV programs daily. However, watching the same host reporting on current events day after day can get repetitive, especially if all the local news stations are reporting on the same topics. Input from citizens makes the program segment more relatable and personable. Bringing in crowdsourced live streams would also differentiate themselves from other TV Networks. Local viewers are at the scene when events happen with their smartphones in hand. Smartphones, nowadays, can capture quality photos and videos that can be used on live broadcasts. If TV Networks used crowdcasting to their advantage, they would received the breaking news feed instantaneously.