Content Creation for Beginners: How Katja Successfully Built over 10M Followers on Social Media
Katja Glieson is a musician and content creator that has successfully built a massive fanbase. She recently surpassed 10 million followers on Instagram, YouTube, TikTok, and Spotify.
Katja is a PRO when it comes to creating engagement and leveraging content online. She consistently innovates in a competitive industry which has led to massive growth and fan engagement.
In this episode of The Blitz Growth Podcast, Katja shares key tips on how she built her following online as both an artist and content creator. She also has excellent advice on how to develop ideas for creating engaging content.
Key Takeaways from this Podcast Episode:
Building a community around your content
It can be challenging to deliver different types of content to a single audience. In Katja’s case, she has her music and her comedy skits, and more. Katja says that she had to develop a core audience that enjoys both her music and social media content.
This is why building a community around your brand online is crucial for creators with a diverse selection of content.
Content collaborations
Katja collaborated with another content creator to create “Princess Battles” videos for YouTube. These videos went viral and gave Katja the exposure she needed and a stepping stone to the type of content she should make.
Collaborating with others is a great way to improve yourself and to give your socials a boost. The audience of the person you are collaborating with will discover you and will probably follow you if you make a good impression.
Content collaborations are also great for creating content that social platforms prefer. It’s up to you to decide if you are comfortable with creating content with other people.
Multiple YouTube Channels
Having two (or more) YouTube channels allows you to keep your content organized without confusing your audience. Katja has separate channels for her Music and Vlogs.
In her case, people who enjoy her music may not want to watch her vlogs. Having a channel-specific to her music videos is also great for the YouTube algorithm.
Audio Only Podcast:
Watch the full interview (YouTube Video Above) to learn more about growing an online audience with content and using that audience to build your music career.
You can listen to the Audio Only version of the interview below or catch The Blitz Growth Podcast on every major podcasting network:
About The Host
Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. After millions of dollars spent testing different marketing strategies at his marketing agency. He then also co-founded Hyax a fast, conversion & design-focused course and funnel builder for creators.
