Host a St Patrick’s Day Giveaway To Create Exposure and New Sign-Ups

A St Patrick’s Day Giveaway is the perfect campaign to host in March.

Published in

VYPER

9 min readFeb 18, 2022

It’s Springtime, which means most brands will be giving it their all to promote their new Spring deals.

Hosting a giveaway in March is the ultimate way to make your brand stand out from its competitors. This will help you to better promote your Spring deals.

A March giveaway will allow your brand to be a part of the St. Paddy’s Day celebrations, a global phenomenon. It’s the perfect opportunity for your brand to gain exposure among the millions of people that celebrate St. Patrick’s Day.

We have giveaway examples and ideas in this guide that will inspire your very own St. Patrick’s Day giveaway.

But first, let’s find out more about St. Patrick’s Day.

Why Should You Host a St Patrick’s Day Giveaway?

St. Patrick’s Day is a global religious and cultural celebration that is held on 17 March. The 17th of March is a holiday in Northern Ireland and the Republic of Ireland.

While St. Patrick’s Day is celebrated by Irish people globally because of its significance, non-Irish people are more than happy to join in on the celebrations. One excellent way for brands to celebrate this exciting holiday is to host a giveaway.

A giveaway is an ideal way to give something back to the people during this celebratory day. Giveaways are the perfect tool that allows brands to stand out from competing brands.

Most brands will use St. Patrick’s Day as an opportunity to run elaborate marketing campaigns. Your giveaway can outdo your competitor’s efforts during this time, as people will be driven to the idea of winning something for free.

St. Paddy’s Day Stats

Here are some interesting St. Patrick’s Day Statistics for brands (courtesy of Insider):

Spending over St. Patrick’s Day is in the billions (estimated spend for 2020 was over $6 billion.
The average person will spend around $40 during the celebrations.
57% of Americans plan to celebrate St. Patrick’s Day.
The US has 193 cities with an Irish population of 10% or more.

As far as stats go, your brand should consider promoting itself on St. Patrick’s Day. There’s an exciting party atmosphere on the day that people love being a part of. Your brand should join in as well!

However, unlike Valentine’s Day, St. Patrick’s Day isn’t a day that’s geared mostly towards gift-giving. People are more inclined to spend their money on green party gear like hats, outfits, beer, and more.

St Patrick’s Day Giveaway Examples

Not sure what a St Patrick’s Day giveaway looks like? We have you covered!

Here are a few St. Paddy’s Day giveaways from the web. We also took the liberty to analyze each giveaway to find crucial strategies that you can use in your next campaign.

St Patrick’s Day Giveaway — @IndoorSmokers (YouTube)

Entry Method: Subscribe and Comment to enter (additional entry methods available)
Prize: Innokin T18X Vape Kit
Ideal for: Influencers, vloggers, and small channels

IndoorSmokers is an entertainment, review, and news YouTube channel that’s focused on smoking and vaping accessories.

The host of the channel celebrates St. Patricks Day. Therefore, it was a great opportunity to host a giveaway and talk about new cookies flavored vape juice.

To win a vape kit (20 kits for 20 winners), users were required to subscribe to the IndoorSmokers channel and leave a comment on the giveaway video. IndoorSmokers used a service like VYPER to pick a winner at random from the comments.

There were also additional entry methods via IndoorSmokers’ socials. Users stood a chance of winning a prize simply by following Indoor Smokers on Twitter, Instagram, or Facebook.

Key Takeaways:

1 Giveaway, 20 prizes, and 20 winners.
Winners are chosen across all platforms. 10 winners on YouTube, 3 on Twitter, 3 on Facebook, and 3 on Instagram. This means that entrants have multiple ways to enter and win. Multiple entry methods over different platforms allow the host to build engagement and followers over all their social networks.
Getting users to comment on the video to enter is the perfect strategy to build engagement on a YouTube video. This strategy is ideal for YouTube channels wanting to increase the virality of their giveaway video.
Using a service like VYPER to select a winner at random is essential to any giveaway. This ensures that the winners were selected fairly and that everyone who entered had an equal opportunity to win.

St. Patty’s Day Giveaway — @shantelleflake (Instagram)

Entry Method: Follow us, Tag 3 friends, and Save the Post
Prize: $400 Cash
Ideal for: Small businesses that want to grow their Instagram Profile

Shantelle Flake is a life coach and business mentor. She uses Instagram to promote healthy living and her businesses.

Shantelle saw St. Patricks Day as an opportunity to host a small Instagram Giveaway. She and her friends pooled in money to create one cash prize for the giveaway.

Users were required to follow Shantelle and her friends to enter. They were also required to save the post and tag 3 friends in the comments of the giveaway post.

Therefore, Shantelle and her friends used this giveaway to acquire new fans and boost engagement on the platform.

Key Takeaways:

A giveaway hosted by a person looking to promote their small business.
The value of the giveaway prize was boosted with the help of 3 other friends in return for exposure and new fans. This is better than contributing the full amount to get the same results.
Asking entrants to tag 3 friends in the comments certainly helps to boost post engagement and exponentially increase exposure. One follower will now refer 3 new friends to the campaign.
The downside of the cash prize is that it will attract a broad audience as opposed to Shantelle’s target audience. It would be better for her to give away a product or service that only her target audience will find appealing.

St. Patrick’s Day Giveaway Ideas from VYPER

We used our own giveaway landing page builder to create two St. Patrick’s Day Giveaways. Our inspiration from these giveaways comes from the amazing campaigns people have created on VYPER.

NB. The giveaways below are all demo campaigns created using our service. You can signup for free here and create your own designs using VYPER — https://vyper.io/user/register?redirect=freeaccount

Party City St. Patrick’s Day Giveaway (Online Party Store)

Entry Method — Visit our website to enter
Prize — Gift Cards
Goal — Boost website traffic and sales

Party City is an online store that sells party supplies, costumes, and balloons. You can find just about any item imaginable for themed parties, holidays, and special occasions.

Party City stocks a ton of St. Patrick’s Day-themed party decorations, outfits, gifts, and toys. A giveaway hosted on their website can help drive traffic to Party City promotions.

People looking to enter the giveaway on Party City’s website will discover the brand and its products and promotions.

Benefits of this campaign:

Increase in website traffic over St. Patrick’s Day.
Party City does sell St. Patrick’s Day merchandise. This giveaway will allow more people to discover this merch at a time when it is in demand.
Gift Cards make for excellent giveaway prizes. Especially if the voucher is for the host brand’s website. With gift cards, expenses are kept to a minimum, and giveaway winners will have to visit your website to redeem the gift cards.
People who enter giveaways usually look up the giveaway prize. If the prize is gift cards, then they will most likely visit the store offering the gift cards to find out what they can buy if they win. This makes gift card prizes an exceptional tool for getting people to discover your products.

Fangamer St. Paddy’s Day Selfie Contest (Online Brand)

Entry Method — Share your Paddy’s Day Selfie on our socials
Prize — Game collector bundle — Loot Box
Goal — Increase social media engagement and brand awareness

Fangamer is an online store that sells video games and gaming merchandise. They specialize in unique clothing, toys, and branded paraphernalia.

An online store like Fangamer can find success on social networks like Instagram. If Fangamer builds a community of fans on Instagram, they can easily drive that audience to their website.

Hosting a selfie contest on Instagram is an ideal way to produce user-generated content (UGC) and build a relevant audience.

Benefits of this campaign:

A user-generated campaign that instantly builds a valid fanbase for your brand. Ideal for visual platforms like Instagram and Facebook.
The prize is specific to people interested in gaming. This means that most contest entrants will be gamers. A perfect strategy for Fangamer, as their ideal audience is made up of gamers.
A UGC contest is good for boosting engagement. This will lead to more users discovering the Fangamer brand and website. Because the contest will certainly use gaming hashtags, the users that discover Fangamer will be an ideal target audience of people interested in gaming.

St. Patrick’s Day Giveaway Q&A

❓ Can any brand host a St Patrick’s Day giveaway?

Yes, as long as your giveaway sticks to a Green St. Patrick’s Day theme.

❓ What is a suitable prize for St. Patrick’s Day?

Some examples of suitable prizes include St. Patrick’s Day paraphernalia, clothing, and toys. Green beer and Guinness are also popular. If your brand does not offer products suitable for the celebration, then perhaps you can give away gift cards or other prizes that are relevant.

❓ When is the best time to host a St. Patrick’s Day giveaway?

St. Patrick’s Day is on the 17th of March. Hosting a giveaway at the start of March will be ideal as you can run the campaign for two weeks. You can potentially announce the winner on the 17th.

However, if your prize is going to be costumes and beer, then you will have to ensure that the winner is announced earlier so that they can receive their prize in time for the 17th.

TL;DR

St. Patrick’s Day is a global religious and cultural celebration. While the holiday has its roots in Ireland, non-Irish people still love to be a part of the celebrations.

Hosting a giveaway before St. Patrick’s Day is an excellent way for brands to promote themselves and be a part of the celebrations. It’s also a good strategy for getting your brand to stand out from other competing brands.

What do you think about St. Patrick’s Day Giveaways? Is this something that your brand would potentially host? Let us know in the comments below.

About The Author

Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. After millions of dollars spent testing different marketing strategies at his marketing agency. He then also co-founded Hyax a fast, conversion & design-focused course and funnel builder for creators.