How To Launch Your Token In 2023: Web3 Founder’s Checklist
With the advent of crypto economies and decentralized finance, fundraising for projects becomes more and more frictionless. Founders can attract the investments needed for their product development by conducting token sales.
You can use this guide as a high-level outline of the steps to be taken to conduct a successful token sale. Of course, there are many more details about each of the steps, but this overview should provide a good perspective on the token launch process.
Structure
This article will follow a checklist format with the steps grouped by multiple sections:
- Fundamentals
- General basics
- Fundraising basics
- Token basics
- Marketing basics
- Marketing ongoing
Note that you don’t necessarily have to follow the sequence perfectly — some steps can and even need to be taken simultaneously. The ordering here is to give you an idea of each step’s relative timing and priority in the list.
