Embracing On-Demand Pay: Global Regulatory Perspectives

James Gibson
wagewellblog
4 min readApr 22, 2024

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In recent years, On-Demand Pay and Earned Wage Access (EWA) services have emerged as a popular financial solution, offering employees greater control and flexibility over their earnings. However, amidst their rising popularity, questions surrounding their regulatory classification have surfaced. Understanding how regulatory bodies worldwide perceive and classify On-Demand Pay is crucial for both service providers and regulators to ensure responsible usage and compliance. In this blog post, we’ll examine the regulatory perspectives from key jurisdictions like the United Kingdom and shed light on why On-Demand Pay providers offer a vital service for empowering workers to access their money as they earn it.

💸 On-Demand Pay:

On-Demand Pay is a revolutionary employee benefit that allows workers to access a portion of their accrued-but-unpaid earnings before their regular payday. Typically facilitated by third-party providers, this innovative service comes with a small and transparent fixed fee on the amount withdrawn, similar to a bank ATM charge. It’s essential to note that this isn’t an advance on future earnings, and no interest is ever paid on the amount withdrawn. Instead, any accessed amounts are simply deducted from the employee’s next paycheck, eliminating the risk of debt or incurring additional fees.

🇬🇧 The UK FCA’s Perspective:

In the UK, where On-Demand Pay providers have been operating since 2018, the regulatory position is governed by the Financial Conduct Authority (FCA). At the time of writing, the FCA does not regulate On-Demand Pay as it ‘does not involve the provision of credit.’ Instead, these services are viewed as facilitating access to employees’ already earned salary before their scheduled payday, without involving borrowing or lending.

The FCA’s position is based on the principle that On-Demand Pay services do not involve interest charges or debt accumulation. Instead, they provide employees with the option to access a portion of their accrued-but-unpaid earnings, with any fees typically being fixed and nominal. This distinction is crucial, as it highlights that On-Demand Pay does not entail the same risks or obligations that come with traditional credit products.

The FCA regulates the financial services industry in the UK to protect consumers and promote healthy competition

🌎 Global Recognition of On-Demand Pay as a Non-Credit Product:

Beyond the UK, regulatory bodies in various other jurisdictions have recognised the unique and game-changing value proposition of On-Demand Pay. In the United States, the Consumer Financial Protection Bureau (CFPB) has acknowledged On-Demand Pay as a non-credit financial product. The CFPB highlighted that On-Demand Pay services differ from payday loans or credit advances, as they enable employees to access their accrued earnings early, without incurring interest, hidden fees, and predatory debt collection practices.

US, Canadian, and Australian agencies responsible for regulating financial services

Similarly, in Canada and Australia, regulatory authorities have recognised On-Demand Pay services as distinct from credit or loan products. In Canada, the Financial Consumer Agency of Canada (FCAC) emphasised that On-Demand Pay provides employees with access to their already earned salary and does not involve borrowing. Meanwhile, in Australia, the Australian Securities and Investments Commission (ASIC) acknowledged On-Demand Pay services as a form of wage management tool rather than a credit product.

🇰🇪 Kenyan Regulatory Landscape:

While regulators in Kenya have not yet provided an official opinion on On-Demand Pay, the global precedent supports the notion that On-Demand Pay should not be regulated as a lending or credit product. Instead, it should be embraced as a safe and responsible way for workers to access their money as they earn it. By partnering with socially responsible On-Demand Pay providers like Wagewell, forward-thinking employers can empower their employees to manage their finances more effectively, mitigating the need for predatory, high-interest loans to make ends meet.

Conclusion:

Regulatory opinions worldwide converge on the classification of On-Demand Pay as distinct from loans or credit. In the United Kingdom and beyond, the precedent is clear: On-Demand Pay services provide a financial lifeline for workers without the burden and pitfalls of high-cost debt. As the popularity of On-Demand Pay services continues to grow in Kenya, it’s imperative for regulators to recognise the ethical and transformative nature of On-Demand Pay, ensuring that lower- and middle-income earners have access to their hard-earned money when they need it most.

A Message from Our CEO:

“At Wagewell, we are committed to promoting financial wellness and helping workers to avoid the pitfalls of predatory lending. We would welcome a constructive dialogue with the regulatory authorities in Kenya to discuss the positive impact of our revolutionary On-Demand Pay solution and how Wagewell is leading the charge to improve the lives of hard-working Kenyans. By championing On-Demand Pay, we are boosting financial resilience, improving employee well-being, and driving business performance.”

— James Gibson,

Co-Founder & CEO — Wagewell

To learn more about Wagewell’s On-Demand Pay solution and our mission to revolutionise the way people get paid, please visit our website or connect with us on LinkedIn.

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