The Rising Success of On-Demand Pay in the US & Europe: A Model for Kenyan Employers

In recent years, On-Demand Pay, also known as Earned Wage Access (EWA), has gained significant traction across the US and Europe, revolutionising how employees manage their earnings. This innovative financial solution enables workers to access a portion of their accrued earnings before the traditional payday, alleviating financial stress and offering greater financial flexibility. Leading corporations in retail, quick-service restaurants (QSRs), and hospitality are at the forefront of this pay revolution, setting a precedent for employers in other markets to integrate this transformative solution into their benefits packages.

Some of the leading businesses offering On-Demand Pay services to their staff.

🏢 Major Companies Leading the Way

Many forward-thinking companies in the US and Europe have already embraced On-Demand Pay to boost employee satisfaction and retention. Retail giants like Walmart and Kroger in the US, along with Asda and Tesco in the UK, allow employees to access accrued earnings before payday, significantly improving financial stability and job satisfaction. In the QSR sector, industry leaders such as McDonald’s, Pizza Hut, and KFC have implemented similar services across many franchise locations, boosting employee morale and retention rates. Major hospitality brands like Marriott and IHG also offer On-Demand Pay options, fostering higher employee loyalty and productivity. These companies consistently report tangible benefits in terms of retention, satisfaction, and overall workforce productivity.

Wagewell is accessed via USSD making it accessible to the entire workforce — no smartphone, data, or airtime required.

🇰🇪 Why Kenyan Employers Should Consider On-Demand Pay

The success of On-Demand Pay services abroad offers compelling reasons for Kenyan employers to adopt similar solutions:

1. Enhanced Financial Wellness: Implementing Wagewell’s On-Demand Pay service empowers employees with greater financial control and stability, reducing stress and enhancing productivity.
2. Increased Employee Satisfaction & Retention: Instant access to accrued earnings significantly boosts employee satisfaction and retention rates, reducing turnover costs and fostering a more stable workforce.
3. Competitive Advantage: In a competitive labor market, providing On-Demand Pay differentiates employers as leaders in employee welfare, attracting top talent and improving employer brand perception.
4. Resilience to Economic Fluctuations: On-Demand Pay provides a safety net during economic uncertainties, helping employees manage financial challenges without resorting to high-cost borrowing.

Employees can access up to 50% of their accrued basic salary, with funds disbursed instantly to their mobile money account.

🚀 The Wagewell Advantage

Wagewell leads the way in On-Demand Pay solutions in Kenya, offering a seamless and secure service designed to meet the specific needs of both employers and employees. Our robust data security measures ensure compliance and trust, while our user-friendly USSD interface allows employees to access On-Demand Pay on any mobile device — no smartphone, data, or airtime required. Best of all, Wagewell is available at zero cost to employers, seamlessly integrating with existing HR/payroll systems without impacting company cash flow or payroll processes.

By leveraging the global success of On-Demand Pay, Kenyan employers can not only boost employee financial well-being but also drive organisational success and enhance competitiveness. Join us in revolutionising your benefits package to foster a happier, healthier, and more engaged workforce.

Take the Next Step

Discover how Wagewell can support your business goals and enhance employee satisfaction and retention. Visit our website or connect with us on LinkedIn to learn more about implementing On-Demand Pay for your organisation.