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Create a Message Your Customers Understand
Stop the Jargon
Do you feel like your message to your customers is getting lost in all of the noise? You are not alone. Experienced marketers as well as newcomers struggle to connect to their customers.
Focus on the Customer
Stop telling your story. Stop using jargon only insiders know. Focus on the real hero in your marketing message — the customer.
Position yourself as the guide who helps the hero achieve the desired outcome. Do not be Luke Skywalker, be Yoda.
Your Customer is the Hero, not your Product
People love a story. Think about your favorite movies. They follow a similar storyline.
The hero has a problem — the villain.
The hero needs or wants something — a clear desire.
The hero needs a guide — a wise mentor, to overcome obstacles and achieve their goal.
Using the Hero’s Journey Framework to Craft Your Marketing Message
Here are the elements you will use to compose a customer-centric story.
The Hero — This is your ideal customer, who is facing a problem, that your product can solve.