Look sharp, be sharp was the theme song from Gillette razor blade companies “Cavalcade of Sports” boxing program. It featured twice-weekly shows from 1946 to 1960. The shows started on Monday, November 8th and Friday, November 12th at 9:00 PM Eastern time. Both were open-ended programs and the station signed off after the last bout.

Terrell Kaucher is The-Idea-Man.org

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Wake. Write. Win.

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4 min read

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Apr 3, 2024

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The Friday night boxing program was broadcasted from the New York city, Madison Square Garden arena and lasted until June 24, 1960, a 14 year period. The longest, continuous run of any boxing program in the history of television. Gillette sponsorship was the start of the very first full television programming season. It was renamed The Gillette Cavalcade of Sports, a name that had remained the same until its final show.

In the early years of television, boxing programs had as…