The One Reason Most People Fail At LinkedIn

Sal
Wake. Write. Win.
Published in
2 min readJun 4, 2024

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I have been ‘doing LinkedIn’ for a long time.

Over the years, I have learned that most people who want to achieve success on the platform end up failing because they don’t understand how it actually works.

They think it’s all about amassing thousands of connections, and never realise a misunderstanding of how to network is what’s actually holding them back. To be honest, it took me quite a while to learn this lesson too.

Multiple generic spamming

The biggest mistake people make when they first hit LinkedIn is spamming other users for a connection.

It is so easy to just find a template to ‘introduce’ yourself to other professionals on LinkedIn, and then send it out to hundreds of them, all in one week.

However, doing this will only annoy people. And if it is something that you start out doing, and just continue doing, you’re going to end up coming across as pushy. No one likes pushy.

It’s the classic failure ‘cheatcode’. If you’re just starting out on LinkedIn, stop spamming people and you’ll avoid being ostracised by potential clients.

Remember, no one likes pushy.

Why people fail at LinkedIn: more reasons

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Sal
Wake. Write. Win.

Here to help you wake up, smell the gasoline, and help others with your experience.