Digital media on the rise
For those who were not fortunate to make this years Dr. Lewis B. O’Donnell Media Summit, the Communication Studies’ department held various sessions all day with different panelists for the many different communication areas. One of those areas being Public Relation.
At 11:30 a.m. in the Marano Campus Center, room 133, Stephanie Meyering, an Account Executive at Kellen Communications, and Mary Godnick, a Senior Brand Strategist at Terakeet, started their session emphasizing, describing their job, that digital media is the most important thing today.
“I didn’t realize that social media could be a legitimate job” Public Relation major senior, Monserath Pesantez said. “ It wasn’t until I came to SUNY Oswego that most of my classes were geared towards social media.”
Being that both Meyering and Godnick are SUNY Oswego alumni, the students in the audience were sponges absorbing in every word that was spoken during their session.
Meyering started off as an Account Executive and was promoted twice. In February 2012, she became a Senior Account Executive and then in January 2014 she gained her current title as an Account Supervisor. “When I was in your shoes, I had no idea my job even existed” Meyering said.
With experience in media relations, event marketing, implementation of strategic messaging, social media and promotions, Meyering currently works with a few different clients including, Cumberland Packing Corp.’s sweetN Low brand, the National Pasta Association, and the American down and Feather Council. “We promote, protect and defend” Meyering said.
Meyering works closely with the digital assistant, the PR team and three nutritionists to cater to their client’s needs. “Everyday is going to be different,” Meyering said. “But in the mornings we always track news for our clients and we truth squat.” They do this by using two media outlets, Melt Water and TV Eyes, and search for both positive and negative articles and comments. When anything they come across is positive they send it to their client and also post them up. Truth squatting comes to play when negative comments are found. Meyering either responds to the negative comments directly with the nutritionist, reach out to the reporter or write a letter to the editor.
Unlike Meyering, Godnick has a team of five that works with only one client. They create and implement goal driven digital campaigns and worth with influencers in niche online communities to create and share engaging content.
“Since I started, one of the biggest trend is online postings,” Godnick said. “You can’t see people’s expressions reading a newspaper but you can read them through digital media.” This is the reason why Godnick also co-manages social media and blog content creating and strategizing development for their client.
“Since I started, one of the biggest trend is online postings,” Godnick said. “You can’t see people’s expressions reading a newspaper but you can read them through digital media.” This is the reason why Godnick also co-manages social media and blog content creating and strategizing development for their client.
“What I concluded from this session is that the key to success solemnly depends on peoples’ own motivation,” said Pesantez.
