Introduction: why online payment is a terrific market
First thing to understand is: payments are important. And “who will win the payment fight” might very well be a life-or-death question for Alibaba and Tencent.
Advertising on WeChat Moment platform was officially released to all brands last week.
ad.weixin.qq.com
WeChat ads were released last week. WeChat displayed its first “sponsored message” on moments. The message, issued by WeChat team, was a signal to users: their “moments” are no longer safe from ads.
As WeChat is becoming the do-it-all super platform, more and more official accounts are linked to a WeChat store. Users are used to shopping without leaving WeChat. Today, you can build a well designed WeChat store within 5 minutes using 3rd party…
Taobao released a consumer shopping report showing the e-commerce trend in China over the past 5 years. According to this report, Chinese consumer is showing higher demand in the following industries: healthy food, smart devices, special interest groups…
It is not exactly a WeChat related topic, but following popular demand, we will show you the application process on Alipay for foreigners. You will need to read some basic Chinese to navigate through the Alipay website.
As big as Tencent is, the WeChat backend system is far from perfect:
These were the top 10 stories published by WeChat Marketing in 2015. You can also dive into monthly archives for 2015 by using the calendar at the top of this page.