Launchpads and IDOs

WallStreetNinja
WallStreetNinja
Published in
3 min readFeb 21, 2022

Since Mastercoin hosted the very first Initial Coin Offering (ICO) in July 2013, countless Blockchain projects have run their own fundraising campaigns in this way. However, ICOs have several bottlenecks, which has caused the emergence of other means of cryptocurrency fundraising, such as Security Token Offerings (STOs) that have similarities to ICOs however the tokens represent equity or debt . Recently, Initial DEX Exchange Offerings (IDOs) have also started to create a lot of buzz in the crypto space, but what makes this fundraising medium special?

What is an IDO?

With IDOs, a decentralized cryptocurrency exchange (and not the project developer) serves as a counterpart that helps ease the fundraising process. The developers behind a certain IDO mint their own tokens and send them to the exchange of their choice. Just like an ICO, both parties can agree to a set of conditions. For example, the project wants its tokens to be sold at a fixed price while the exchanges requires the issuer to set a cap limit.

Investors who participate in an IDO are less exposed to risk as decentralized exchanges do not want their reputation tainted after cooperating on a fraudulent project, which means there is often a robust verification process which results in a higher degree of trust. However, those projects that do not go through such a verification process do not carry as much trust from potential investors.

What is a launchpad?

A launchpad is an IDO platform where new crypto projects are listed with the intention that investors can invest into these projects before they go mainstream. Before a crypto project is added to a launchpad, Launchpad developers often conduct a full project assessment and give it a market of approval.

For most launchpads, investors have to buy or hold an amount of the launchpad’s native token to be eligible for a particular crypto project’s IDO.

About WallstreetNinja’s ILO

The WallStreetNinja ILO took place on Unicrypt. Unicrypt is a self-sustaining launchpad that assists a lot of new crypto projects in breaking into the mainstream, getting the required funding and getting a large amount of following.

Unicrypt has two native tokens; UNCX and UNCL. These tokens are an integral part of the Unicrypt ecosystem and they are needed to partake in Launchpads. UNCX is a deflationary token due to its periodic burning (made possible by Unicrypt) while UNCL is an inflationary token.

WallStreetNinja successfully raised 160 BNB for 0.40% (4 trillion WSN) of its total supply on the Unicrypt launchpad.

We at WallStreetNinja envision a future in which launchpads themselves become Unstoppable platforms which will usher in the next generation of project fundraising.

WallStreetNinja

WallStreetNinja (WSN) provides users simplified access to a decentralized ecosystem’s chain of their choice from a single web app. WSN is taking the self custody wallet segment to the next level through decentralized computing and blockchain relays.

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WallStreetNinja
WallStreetNinja

Unlimited Decentralized Ecosystem access through one platform that Unites them all. WallStreetNinja, The Unstoppable Ecosystem.