THE 3 LAYERS OF EVERY SUCCESSFUL WEB3 PROJECT

Hundreds of Web3 projects fail every year. Some of them have amazing potential and prestigious founders with all the vision and funding they need. But in the end, the project crumbles. Everyone keeps looking for what they did wrong, but the actual problem is what they didn’t do right. After studying lots of successful projects, we found three layers you have to get right in order to build a successful project.

THE FOUNDATION LAYER

This is the layer where you start making the foundation of your project. There are just two things you need to do in order to perfect this layer, which is to Build and Document. In this layer, you build your project platforms and document your project information to different degrees, depending on the platform. There are three platforms you’ll need to build:

· Content platforms like X, Instagram and YouTube

Your content platform is where you post content about your project in order to attract new users. It’s the public face of your project, so you have to make it as appealing as possible with an amazing profile, absorbing content, and all the necessary links a person would need to know more about your project.

· Community platforms like Discord and Telegram

community is an essential part of Web3. People want to know what they are participating in and want to contribute to it. Having a healthy community is necessary for every Web3 project.

· A database like your website or gitbook

A database is where all of the information concerning your project will be kept. It is left for members of your community and people interested in your project to access, learn about, and trust what you’re building.

THE OUTREACH LAYER

This is the layer that determines how successful your project will be. This layer has to do with getting more people to know about your project through intense and well thought out marketing campaigns. You can use different marketing strategies like influencer marketing, community incentives, social media ads, and so on. This layer is tricky because using the wrong marketing campaign would cost you lots of time and resources, so you have to find the right one for your project. If you want ideas on what marketing strategy would be perfect for your project, you can reach out to Wanmina for a consultancy call.

In this layer, you also create a certain expectation of your product for your users. You appeal to users who have a need for what your project offers or plans to offer. These are your prime audience and the people you aim to attract. They are more likely to be contributors and users of your product than any other group of people

Many projects go for the outreach layer before perfecting the foundation layer. This approach makes it less effective because if you don’t have a good foundation layer, it'll be a lot harder to gain the confidence of new members

DELIVERY LAYER

In this layer, you direct your efforts to meet the expectations of your community members and users. This layer listens to the needs of your community and caters your services to meet them. This doesn’t just have to do with the functionality of the service, but with the delivery, accessibility, and customizability of the service as well.

For instance, decisions like when to release a product, what chain to release on or expand to, token launching, utilities, airdrops, etc. are all taken in this layer. This layer needs the most care because an error in this layer could cost you the trust and confidence of your community.

This layer also needs a lot of consistency because most users want to be part of an innovative ecosystem. Constantly updating your services and building new solutions for your users is a good way to keep your community interesting and growing.

Community is an essential part of Web 3. Everything from how the blockchain works to how services are delivered is very people-reliant. So if you’re looking to build on Web3 and need help catering your service to a Web3 audience, you can visit Wanmina Firm and schedule a meeting with us. We can help guide your product through the market, offering you the best services in Web3 and tech marketing and design