PATTERNS IN THE PORTFOLIOS OF ASPIRING CREATIVES. What’s good? What’s bad? What’s missing?

Recently, a progressive tutor at a college emailed me with a bunch of questions about how their advertising course (and the aspiring creatives it produces) could be better.

The reality is, I still see myself as a student…

(Certainly not a samurai who has any right to decry advertising courses.)

I attended a creative advertising course (Lincoln) and it gave me what I needed to get into the industry. The tutors had a profound effect on me and I carry many of their lessons with me every day. In work and in life.

I’ve also heard endless amazing things said about Tony Cullingham at Watford.

So… I’m hesitant to criticise. Even if constructively.

But he persisted and I caved.

I thought long and hard…

About the things I hear again and again from friends in the industry…

The things Laura and I find ourselves saying to almost every team we see…

The things we wish someone had told us earlier...

The result is the answers below.

It’s all opinion. Not fact.