Better Agile Development: How to Build, Measure, and Learn with Wantoo

Great products and services happen when visionary leadership understands what customers really need. A great product team provides this vision, and then tests their assumptions with customers. This philosophy is the foundation of Agile Development, and is best expressed by the Agile mantra of build, measure, learn.

Wantoo helps you do all three.

Building with Wantoo

If agile development is part of your job, you’re probably using tools to prioritize and track tasks. But how do these tasks relate to the ongoing real-world needs of your customers?

Wantoo helps you answer this question by connecting your task list to a publicly viewable feedback system. As feedback comes in or you add new items to your list you can move items side to side to indicate their status or up and down to indicate priority. You can even hide ideas if you don’t want to engage your community on certain topics.

Measure Customer Needs with Wantoo

Each idea board has a unique link that can be shared with anyone you want as a board member. Board administrators can see how many votes an idea has, who has supported it, and the conversation attached to that idea from within your task list. You can communicate with an idea’s supporters directly, and by moving an idea from one status to another you automatically let them know that you’re responding to their suggestions.

Learn from your Customers with Wantoo

Smart companies like Slack, Buffer, and Trello are posting public views of their product roadmaps to solicit this feedback. However, existing roadmap tools are designed for the people managing them, not for those giving feedback. The user interface can be confusing to the general public, and it doesn’t allow customers to add new suggestions.

Wantoo lets you publicly show your customers what you’re building and lets you measure interest. But it also lets you collect new ideas. This ensures that you’re not overlooking important improvements to the customer experience that only your users can point out?

Wantoo gives everyone what they want: the audience gets a super-simple interface for championing great ideas, and the product team gets an elegant and easy way to prioritize and act on those ideas without getting swamped by an overwhelming amount of feedback.

Of course your product team doesn’t have time for daily community management — they just want to see the best ideas presented in a way that they can grab and run with. Wantoo handles all of the communication with your customers for you: when you move something from one status to another, your customers will know. You can even configure the public Wantoo Idea Board to mute certain notifications if you want to move an item into hidden lists.

That way, only the ideas you’ll actually be developing will be part of the conversation. Your customers will know when the ideas they care about become reality, and you’ll win their loyalty.

By making what you’re building next public, you can engage with your customers. By making this process interactive, you’ll be able to capture insight from your customers’ perspective and decide whether or not you should re-align your priorities.

Your product team are your building experts. Your customers are your product-use experts. When you can work that customer expertise into your product team’s agile workflow, you build something that your customers will love. Try it for free today.