Low ranking? Your (lack of a) SEO content writer is the problem
You have amazing content on your site but no one is picking it up.
You soon realise that even Googling your content comes back with none of it showing up on the front page.
What you’re writing about isn’t the problem. It’s how you’re writing it that affects the number of eyeballs on your content.
What is SEO content writing?
Search engine optimisation (SEO) refers to processes you put in place to boost visibility on search engines.
Neil Patel describes it as “the magic you have to work on your article, in order to make Google very likely to include your article as one of the top results whenever someone searches for that keyword.”
SEO content writing can be as simple as renaming pages on your site into terms that are more regularly searched.
Or it could be something more complicated, such as keyword optimisation, content organisation, or even content promotion.
What SEO content writers do
SEO content writers are your everyday content writers, but on steroids.
In essence, SEO content writers create content with the goal of attracting search engine traffic.
They can craft content with the flair that most content writers have, and write it in a way that search engine algorithms can understand.
However, remember: it’s not about stuffing keywords and phrases together.
“A good SEO content writer doesn’t just write with SEO in mind. It’s always about people and how the content can add value to them,” says Yini Chua, writer and founder of Rezhelp.
A useful rule of thumb: people first, machine second.
It’s tricky striking a balance between these two. But with tools and practices like Answer The Public and natural link building, nailing your SEO strategy is certainly possible.
Why not Google AdWords?
Now you’re probably thinking you could turn to Google AdWords, and investing some resources into getting your brand onto the first page of Google.
But you need an expert to play in that field.
And here’s another thing, Google AdWords is notoriously expensive.
With popular terms, you’re competing with big brands for space, and those companies can easily drop USD 300K a month (really) to maintain their AdWords campaign.
You’re also paying per click, and that may not translate into sales for you. The investments you put into these campaigns aren’t guarantees for returns. With so much riding on AdWords, mistakes can be exorbitant.
With SEO content, you can minimise risks and ad spend. Web pages are titled to match search terms, and brands are crafting content that is “White Hat SEO”.
To crack the SEO code, expert knowledge in how people search online, and how to make the search algorithms work for you — is needed.
Search engines keep their algorithms secret, so experience is key.
Conclusion
Every successful SEO content writer understands the demands of keeping up with the latest SEO knowledge. The best ones are always on their toes, using what they’ve learned to apply in their work.
They always put their readers first and are big advocates for value-driven content.
With a SEO content writer like this by your side, you can bet your website will get more exposure in no time.
