New Logo Underscores Commitment to Equity and Learning Pathways

OSPI’s new brand

OLYMPIA — January 6, 2020 — Credibility. Support. Equity. Hopefulness. The Office of Superintendent of Public Instruction’s (OSPI) brand, or its public image, is focused on these main tenets.

Today, OSPI released a new logo embracing these values — marking a significant change from the traditional schoolhouse portrayed in the agency’s previous logo.

The new logo features a warm, yellow logomark and the words “Washington Office of Superintendent of Public Instruction,” with emphasis on the last two words.

The mark contains diverging paths in the middle, representing the different paths students take while achieving their diploma. A sunrise hangs over the paths, representing hopefulness and opportunity. The paths are also supportive, holding up a child who is reaching for their future.

“Our new logo is modern, sustainable, and bright,” said Chris Reykdal, Superintendent of Public Instruction. “It showcases our values and emphasizes our commitment to supporting all students, families, educators, and communities.”

Along with the primary logo above, alternate versions of the OSPI logo will be used in some places.

OSPI’s acronym logo

The acronym version of the logo contains the logomark and the acronym “OSPI.” This version will be used in locations that are short on space, and only when communicating with audiences who are familiar with the agency.

OSPI’s Established 1889 alternate logo

The “established 1889” version of the logo is a decorative mark, intended to be used on the last page of presentations or reports.

OSPI maintains countless web applications, forms, reports, and other files that contain the OSPI logo. The old logo and brand may still appear on these items over the next several months as the brand is switched over.

OSPI’s Brand Story through Video

Office of Superintendent of Public Instruction

The Office of Superintendent of Public Instruction

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Led by Supt. Chris Reykdal, OSPI is the primary agency charged with overseeing K–12 education in Washington state.

Office of Superintendent of Public Instruction

Except where otherwise noted, content by the Office of Superintendent of Public Instruction is licensed under a Creative Commons Attribution 4.0 International License. All logos and trademarks are property of their respective owners.

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