In this chapter, I’m going to introduce some basic concepts that we will use and…
One difficulty that people face with the Phoenix scenario outlined in the previous chapters is the question of role. It’s not unusual to look at the scenario and its corresponding plays such as “pig in a poke” and ask what…
The hardest thing about mapping is coming to terms with a simple fact that there is no right answer. Mapping enables you to observe the environment, the constant flow of evolution and moves of other players but it won’t tell you what to do…
“Here’s one I made earlier” is the staple diet of TV programmes when faced with the possibility that something might go wrong. Demonstrations are always a risky business. In the case of this book, doubly so. I want to let…
To keep funding my research, I took a few more paid gigs which basically meant becoming a gun for hire. Cloud computing was colliding with the technology scene and there was lots of confusion about. Hence I had a constant stream of…
It was 2007, I was at home and I was unemployed. I twiddled my thumbs for a couple of days, did some DIY and then set about thinking on my future. This is code for watching my bank balance plummet whilst not doing anything useful. I was exhausted…
In chapters one to four I’ve covered the basics of mapping, common economic patterns and doctrine. However, these Wardley maps of business don’t tell you what to do any more than a geographical map tells an Admiral how to win a…
I had created my first map and applied an understanding of some basic climatic patterns that might influence it. These patterns were the ones that I could not stop but I could anticipate. Whether I liked it or not the components on my map would evolve through the…
Hurray, we’ve got a map! What now? The purpose of producing a map is to help us to learn and then apply basic climatic patterns, doctrine and context specific forms of gameplay. Maps are our learning and communication tool for discovering these things and…
