Warmly Acquires B2B Sales Intelligence Platform Immagnify, Scaling Best-in-Class Intent and Signal Data for Go-to-Market Teams
Warmly, a revenue orchestration platform that combines intent and signal data with AI-powered outreach tools, has acquired Immagnify, a leading provider of sales intelligence solutions.
The acquisition of Immagnify’s high-quality data coverage marks an expansion of Warmly’s demand capture capabilities, securing Warmly’s position as a market leader in signal-based selling and expanding the possibilities for GTM teams.
Warmly already counts over 200 global revenue teams as customers, who rely on Warmly’s best-in-class intent data to empower their sales teams. The combination of website visitor de-anonymization tools, warm lead qualification, and AI-powered outreach across chatbots, email, and LinkedIn enables sales teams to find and convert warm leads faster and more efficiently.
Immagnify, a Techstars Tel Aviv company, is known for its in-house data collection capabilities and advanced contact information engine. With a robust infrastructure and a highly knowledgeable data team, Immagnify generates precise sales signals that empower businesses to connect with prospects effectively.
The Immagnify team joins Warmly as partners in a mission to help SMB teams scale and optimize their sales capabilities.
“We are thrilled to welcome Immagnify to Warmly. The founders Uri, Dror, and Joseph impressed us immediately with the depth of their knowledge and the tech they’ve built in the data space,” said Maximus Greenwald, Warmly Co-Founder and CEO.
“Combining forces will allow us to serve more and better data to Warmly customers, including a much-requested data quality score. Our customers can look forward to rapid launches of more and better data signals for finding warm leads.”
Doubling Down On Data Quality and Coverage
With Warmly’s acquisition of Immagnify, the company brings control of data sourcing in-house–enabling access to both public and proprietary datasets — and improves the processes of vetting data vendors.
By leveraging Immagnify’s advanced automated tools for data quality verification, Warmly can ensure a higher standard of data integrity and relevance, providing clients with more accurate and comprehensive sales intelligence to drive their business decisions.
As a result, Warmly customers now have access to 100x the number of high-quality signals and intent data points. In addition to signals from third-party vendors, including 6sense, Bombora, and Clearbit, Warmly can depend on Immagnify’s leading B2B contact database to increase data accuracy.
Expanding intent signals is critical to Warmly’s overall ambition to provide GTM teams with unlimited intent and signal data to enhance warm lead qualification. Signal data on the Warmly platform now includes enhanced job change data and improves the quality of existing data across research intent and job posts.
Increased Focus on Data Security
In acquiring Immagnify, Warmly doubles down on a commitment to data privacy and security. B2B teams need more than a tacit acknowledgment that the data they receive (and their client’s data) is secure–they need complete confidence.
The Immagnify team are experts in safeguarding data, with extensive experience across the sales intelligence sector. Their extensive expertise in this area will ensure that Warmly continues to meet and exceed industry data protection standards.
Customers can consequently have peace of mind that Warmly data is high-quality–Immagnify reports 95.3% data accuracy–and secure.
Expanding Warmly’s Waterfall Approach
Key to Warmly’s revenue orchestration strategy is a data vendor waterfall system. By combining coverage from external vendors and ranking them across essential metrics, a waterfall system enables Warmly to seamlessly switch or combine data sources in real-time.
This strategic waterfall framework encompasses various data vectors, such as IP-to-company, IP-to-contact, email-to-person, social media-to-person, profile refreshment, and domain-to-company.
However, Warmly’s acquisition of Immagnify further enables in-house data integration and cleansing capabilities, expanding customer access to high-quality B2B data. At the same time, Immagnify’s pioneering prioritization algorithms allows Warmly to introduce a data quality score to each touchpoint, enabling sales teams to make better strategy decisions.
Leveraging data from Warmly’s existing integrations alongside Immagnify’s high-quality B2B data, comprising over 35M companies, Warmly stands firmly at the forefront of best-in-class data integration.
The Future of GTM Teams
The challenge for GTM teams today is how to effectively leverage the abundance of intent and signal data from leads and turn that into a strategy for selling that still allows for personalized connection. Speed-to-signal often wins out over individual, personalized selling, and conversion suffers.
Warmly is transforming GTM strategy for B2B teams by enriching CRM and sales engagement platforms with an infinite variety of signal data. Then, sales teams can harness AI across outreach to target the right prospects at the right time with the right messaging, resulting in a higher likelihood of conversion.
The acquisition of Immagnify represents another step towards a revolutionary revenue orchestration model that combines best-in-class data, AI-powered sales outreach, and human personalization to optimize GTM strategies.
“As CEO of Immagnify, I am thrilled to announce our strategic acquisition by Warmly. This partnership marks a pivotal evolution in our mission to enhance sales intelligence,” said Uri Steinfeld. “Through this acquisition, Warmly will inherit not just a system but a transformative approach to data handling and security, ensuring the highest data integrity standards are maintained. We are setting a new standard in the B2B space, promising our clients unparalleled data insights and security. This is just the beginning of our journey to redefine the landscape of sales intelligence.”
About Warmly
Warmly is the first autonomous revenue orchestration platform purpose-built for SMB-sized revenue teams. The platform orchestrates metadata from sales enablement tools, B2B intent, and enrichment tools to identify, track, and connect with website visitors who are ready to convert. By automatically aggregating data and integrating insights from various platforms, Warmly orchestrates the most effective next step to drive qualified conversations for the sales team.
About Immagnify
Immagnify is a cutting-edge platform for global sales intelligence that has raised the bar for sales and prospecting data by introducing real-time data engines and next-level filtering capabilities that allow revenue teams to quickly and accurately pinpoint their dream prospects.
Warmly Contact
Max Greenwald
Founder & CEO
max@warmly.ai
