#UnapologeticallyAsian: A Campaign Combating Anti-Asian Discrimination

Celebrities launch campaign to celebrate the Asian community and fight against xenophobia and discrimination

Tiffany Yu
May 23, 2020 · 2 min read

In the first couple of weeks of May, celebrities of the API community have rallied around a new social media campaign: Unapologetically Asian.

The campaign was organized by Jeremiah Abraham, an entertainment marketing and publicity executive, Diane Phelan, an activist, and organizers of another campaign addressing anti-Asian discrimination called “Racism is a Virus.

“The news around the AAPI community has been filled with hate and fear in recent weeks.We wanted to help shift that negativity to something more productive and uplifting,” Abraham told AsAmNews in an email.

Ali Ewoldt is a Broadway actress and Unapologetically Asian Ambassador.

The online campaign is calling for people to upload videos of themselves explaining why they are unapologetically Asian. Participants of the campaign have included celebrities Lana Condor, Osric Chau, Celia Au, Yoshi Sudarso, Ali Ewoldt, and Sherry Cola.

To become more involved in the campaign, Unapologetically Asian has opportunities to join their campaign team and become social media ambassadors. Unapologetically Asian also has an online shop where people can purchase apparel sporting “Unapologetically Asian.”

Jumpstarted by the anti-Asian rhetoric and hate that spiked following the COVID-19 outbreak, the campaign’s goal is to ultimately uplift the AAPI community, challenge stereotypes, and remind Asian Americans that they are not alone.

“By highlighting what makes each individual “unapologetic,” we hope to highlight the uniqueness of AAPIs everywhere and perhaps inspire the next generation of leaders in the community,” Abraham told AsAmNews in an email.

Keep sharing your stories and experiences. We must celebrate who we are and show the world that we are a force as individuals and as a community.

What makes you unapologetically Asian?


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