Happy Monday, friends —
In June, we made the decision to shutter our free streaming service, wave.ac. Though a handful of users still use a private instance of wave.ac, we pivoted away from building on the platform after months of discussion within our team as to what we thought would be the most valuable avenue for us to take with wave.ac, and it’s one you can read about at length here on our blog.
When we started wave.ac, we were enthused about building a platform which would offer an absolution to the woes of independent musicianship; it would answer to the disconnect between tools and resources in the digital music ecosystem. However, our platform became saturated with people and artists unaligned with our goals and vision. As a result, we found ourselves far more concerned with problems outside the realm of shoddy audio quality and mediocre platforms for sharing music.
In the world of independent artists lives a deeply disconcerting amount of information asymmetry, uncertainty, and a gap in education about the industry. These were things that our team and our friends — many of which are artists, managers, and curators themselves — had observed first-hand during their time in the music industry, which informed our next steps for the brand.
As a result, we have decided to transition wave.ac into an industry-centric education resource for indie musicians in the digital economy. This idea will take on many forms but the most tangible form will be this blog: a place where we will regularly post ‘explainers’ and content about music marketing, branding, and other industry topics as they relate to music. We’ll also provide toolkits, processes, resources, guides, and other “building blocks” which can help artists and their teams build strong foundations. Our regular posts will come from our team, but we’ll also invite contributions from our community with the intent of sharing perspectives, opinions, news, and thoughts.
Our very first post in this new era of wave.ac will drop later this week. Regularly thereafter, we’ll provide new and engaging content for our base of creators. So that said, we invite you to follow us on Twitter, like us on Facebook, and subscribe to our mailing list for updates. As always, we’ll keep you posted on any developments and keep you acquainted with the highlights.
Thanks for sticking with us, we really look forward to this new era.