Chris HandfordWhy remote methods should be the go-to approach for qualitative researchDespite what the moniker suggests, remote research methods will often generate deeper insight & more empathy than traditional methods.May 15, 2023May 15, 2023
Chris Handford10 ways to ensure your online surveys deliver good quality data.Surveys remain an invaluable tool for insight. But as creating online surveys becomes easier so do the risks of generating bad data.May 12, 2023May 12, 2023
Chris HandfordThe causes of customer churn for digital brands & how research can helpDiscover the nine key causes of customer churn for digital brands and the research questions that need answering to improve user retention.Feb 24, 2023Feb 24, 2023
Chris Handford5 ways to enhance Personas: For actionDitch the templates, re-think & re-energiseJul 21, 2022Jul 21, 2022
Chris Handford5 ways to enhance Personas: For empathyThe role of empathy and personasJul 21, 2022Jul 21, 2022
Daniel EddyOn a scale of 0 to 10, how likely am I to recommend the Net Promoter Score to a friend or colleague?The Net Promoter Score (NPS) has become ever-present in the world of customer experience evaluation. It is the de-facto standard metric for…Jul 11, 2022Jul 11, 2022
Daniel EddyMaxDiff: How to prioritise product concepts & features with a powerful survey techniqueIn the world of quantitative market research the ubiquity of MaxDiff is a bit of a running joke. Think of it as a victim of its own…Jul 7, 2022Jul 7, 2022
