One Podcast Link For All Of Your Social Media Promotion

Baird Hall
Wavve
Published in
3 min readMay 14, 2019

Sharing a link to your podcast should be easy for you and your listeners. That’s why we built Wavve.Link

The beauty of podcasting is that it is decentralized, open, and easy for anyone to create and/or consume (and let’s keep it that way😉). Thanks to RSS feeds, podcasters can easily host an audio file and distribute it to every podcast player on the internet (Spotify, Apple Podcasts, Google Podcasts, Stitcher, etc.) within just a few minutes.

But with all of the distribution and the number of podcast players comes this question:

“What link should I use to promote my podcast on social media? Should I link to Apple Podcasts, Google Podcasts, or Spotify?” — Said every podcaster that doesn’t have a super-fancy website.

Ah, and here is the rub. Sharing a link to iTunes alienates Android users. Not everyone wants to listen via Spotify. Some listeners are on desktop and just want to press play!

When you share a link to a podcast on social media, you shouldn’t have to force listeners into a specific player.

A responsive and well-designed website could definitely solve the problem, but that is not feasible for everyone. For those that want a simple, free, and done-for-you-option, we built Wavve Link.

Wavve Link: The Best Way to Link Listeners to Your Podcast

Wavve Link is a new short-linking tool for podcasters and audio creators that gives listeners a landing page with everything they need to listen, subscribe, and find more information regardless of how they prefer to listen.

Think of Wavve Link as a mini-website for your podcast that is easy to share on social media via your own custom short-link.

Post your Wavve Link on Facebook, Twitter, or add it to your Instagram bio to give listeners an easy way to get to your podcast fast!

Here is what the mini-site looks like:

Want to see some Links in action? Check out a few being used on Twitter and take them for a spin.

Ready for the only link you need to share your podcast on social media?

Every Wavve user gets a free Link (yes, even if you are on our Free Plan)! Don’t have a Wavve account yet? Just click here to signup. Or login now to claim your Wavve Link.

How To Setup Your Free Wavve Link

Setting up your Wavve Link is really simple. The most important two things you need are a Wavve account and the URL to your RSS Feed.

Once you login to Wavve, just use the left navigation menu to access the “Links” page. Navigate through the prompts and you will be taken to your configuration screen:

Here are a few fields that you should fill in:

  • Set a custom link (e.g., wavve.link/mypodcast)
  • Add URLs to your social links (be sure to include https:// in the URL)
  • Add URLs to your preferred podcast player apps (any players that you don’t provide URLs for will NOT be displayed in your links page).

Make sure you save all of your inputs, then click on your short-link for testing!

Check out a live sample from The Playable Characters Podcast!

Ready to Get Your (Free) Wavve Link?

Just click here to get started.

We would love to hear what you think. This is just version 1.0, and we plan on adding many more features as we go along. Shoot us an email at info@wavve.co with your suggestions.

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Baird Hall
Wavve
Editor for

Entrepreneur in tech. Building tools for podcasters & video creators to get more reach & engagement on social media. Founder @Wavve @zubtitles. ✝️Proverbs 18:13