6 Analytics Tools for Web & Mobile Apps 

Tools to help you track everything in your mobile app or web app that aren’t Google Analytics. 


Excerpt from 64 App Analytics Tools for Web and Mobile Apps post on Autosend.io

Every web or mobile app team needs to know how well they’re doing. And it’s hard to do without a good analytics tools. If you want to track how well you’re onboarding your app users or test how well your A/B tests are performing, there’s an analytics tool for you. There are dozens of mobile and web app analytics tools around, but there are only a few standouts.

In the meantime, let’s go over a few tools you may not know about to help you track everything you need to make your mobile app or web app business successful.

TL;DR: If you want to see a list of 60+ app analytics tools for your mobile app or web app go here.


  1. Heap — If you need a tool to work on your website and in your mobile app, Heap just may be your option. Heap is a cross-platform mobile and web app analytics tool that helps you track anything from taps and clicks to form submissions and users. Heap is definitely an analytics tool for marketers since it doesn’t even require code to setup. Right now, Heap is only available on web and iOS platforms, but I’m sure they’ll expand in the future.
  2. Trak.io — Trak.io is an analytics tool for web apps. But Trak.io isn’t the typical app analytics tool that only measures page visits and referral sources. With Trak.io you can see everything you user has ever done in your app. This helps you locate bottlenecks or pain points in your app that kill your conversions. Trak.io seems easy to setup and also tracks things like your app revenue, user retention rates, and more in one place.
  3. Woopra — Woopra is a good looking website analytics tool that helps you keep track of all your website’s activity. If you’ve ever wanted to know how long your users stay on a certain page or even where your new visitors and users are coming from, Woopra can show you. Woopra is very comparable to Google Analytics as far as the data it can provide. But it’s simpler to use, beautiful, and defaults to real-time.
  4. Inspectlet — Inspectlet is the last analytics tool on the list for web apps. Inspectlet helps you see what your users are seeing when they visit your site with heatmaps. If you’ve ever wondered if your web app users scroll down the page to use a particular feature, this is the tool for you. Inspectlet also has many other awesome features like real-time analytics and recorded user-sessions that help you get a real view on what users want in your app.
  5. Countly— Countly is a nice looking analytics tool for mobile apps. With Countly you can track almost everything in your mobile app. You can get stats on how many users are actively using your app right now, get a breakdown on which platform each app user is on, and even see which carrier they’re using. Basically, if you’re charging for anything in your app (and you should be), you need to use an analytics tool to help you optimize your mobile app. Oh, did I mention Countly is open-source?
  6. HeatData — The mobile space is maturing quickly and mobile app development teams are finally getting the tools websites and web apps have used for years. Heatdata is an example of this. Heatdata is a heatmaps tool for mobile apps. Let’s say you wanted to know if your mobile app users actually tapped on a “below the fold” submit button in your app. A good mobile app heatmaps tool like Heatdata can show you if they did. Heatdata is also available to use on your mobile website since it requires you to install Javascript code in your app to work.

Clearly, there are many more analytics tools available to mobile and web app teams than listed above. But as you can see, there’s an analytics tool available for anything you want to do on any platform.

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