May 12, 2017 · 7 min read

Media Inquiries

Press Releases

WayBlazer Appoints Adam Prishtina as its Chief Product Officer

WayBlazer, the AI-powered travel recommendation engine, announced today that Adam Prishtina has joined its senior leadership team as the company’s first chief product officer.

Prishtina brings to the role two decades of Silicon Valley product management experience for digital industry leaders, where he worked with cutting-edge technologies and top talent to develop strategic business solutions. As WayBlazer’s chief product officer, Prishtina will carry out the company’s vision for enabling travel brands to deliver contextually relevant and personalized travel recommendations for consumers — and deploying this technology in emerging voice and messaging channels. Read more.

In The Big Chair — Noreen Henry of WayBlazer

Read more.

Emirates Vacations digs into intent using chatbot ads

Emirates Vacations has partnered with Wayblazer for the launch of a AI-powered chatbot that communicates with consumers through display ads.

Emirates says use of the medium drove an 87% lift in engagement compared to more traditional click-through ads. Read more.

Fareportal and WayBlazer Announce Strategic Partnership to Use AI for Online Travel Agency

September 5, 2017 — WayBlazer, an artificial intelligence company developing enterprise solutions for personalized online travel shopping, and travel technology company Fareportal announced today the launch of a strategic partnership. Read more.

AI Startup WayBlazer Awes the “Lion’s Den” at ARDA World 2017 Pitch Competition

April 6, 2017 — WayBlazer, an artificial intelligence startup transforming online travel planning, made a clean sweep during last week’s Lion’s Den ‘Digital Meets Travel’ pitch competition at the American Resort Development Association (ARDA) 2017 Conference, winning the coveted “Top Innovator” and “People’s Choice” awards. Read More.

WayBlazer appoints Noreen Henry as new CEO

December 20, 2016 — WayBlazer, the travel AI company, announced today that it has appointed Noreen Henry as its CEO. Henry has more than 25 years of experience in both startup companies and large corporations that provide technology and distribution solutions across North America, Europe, Asia and Latin America. Read More.

Visit Orlando’s New Mobile App a First for Travelers

Aug. 25, 2016 — The №1 most visited destination in the U.S. — known for innovative vacation experiences — unveiled another “first” for visitors today with the beta launch of a destination mobile app that uses WayBlazer’s IBM Watson-enabled technology. Read More

Hilton and IBM Pilot “Connie,” The World’s First Watson-Enabled Hotel Concierge

March 9, 2016Hilton Worldwide and IBM today announced a collaboration to pilot “Connie” — the first Watson-enabled robot concierge in the hospitality industry. Connie draws on domain knowledge from Watson and WayBlazer to inform guests on local tourist attractions, dining recommendations and hotel features and amenities. Read More.

The Leading Hotels of the World Taps IBM Watson to Launch Trip Discovery Tool on

March 2, 2016 — The Leading Hotels of the World, a collection of uncommon luxury hotels, and WayBlazer, the world’s first cognitive travel platform, today announced the public beta launch of a sophisticated discovery tool on the Leading Hotels’ website that enables people to use natural dialogue while researching travel online. Read More.

Recent Press

TTE2017: ‘Travel agents can use artificial intelligence for a headstart’

Artificial intelligence can be deployed by travel agents to kick-start them on the road to a sale, making them “more helpful”. So says Terry Jones, of artificial intelligence engine Wayblazer, which works within the travel industry. Read More.

Artificial intelligence startup focused on travelers has a new CEO (she’s human)

An Austin startup using the number-crunching power of IBM Corp.’s Watson artificial intelligence system to make travel recommendations, like where to eat or stay, has hired a new CEO. Noreen Henry was late last month named chief executive at WayBlazer Inc. Read More.

Behind Orlando’s New IBM Watson-Powered Travel App

The app uses Austin-based WayBlazer’s software platform that combines Watson’s natural language APIs — tech that lets one software talk to another — with its own proprietary package containing massive amounts of travel data. Read More.

WayBlazer Takes the information overload out of vacation planning with IBM Cloud

WayBlazer used the IBM cloud platform to incorporate Watson services for natural language processing. Watson has the cognitive computing ability to interpret unstructured social sentiment, images and reviews across multiple sites. Read More.

Visit Orlando claims app first — artificial intelligence and augmented reality in one

The tourism bureau says it has combined both augmented reality and artificial intelligence into a single app. The latter is using IBM Watson (powered byWayblazer) technology to allow visitors to ask natural language questions about the destination. Read More.

Visit Orlando turns to IBM’s Watson for new augmented reality app

Yo create the app, Visit Orlando partnered with WayBlazer, which is a Texas-based cognitive recommendation engine for the travel industry started by the founder of Travelocity, the chairman at Kayak and the former GM of IBM Watson. Read More.

IBM Wants You to Know That AI is Not Futuristic — It’s Here Now

Two other ads in the “IBM Cloud” campaign feature customers including media company Refinery29 and WayBlazer, a cognitive recommendation engine for the travel industry, which are using cloud technology to grow their businesses and improve the customer experience. Read More.

New tourism app has IBM’s Watson guide you around Orlando

A new app, backed by the supercomputing power of IBM’s Watson, will tell you how to get the most out of every one of your minutes in the Sunshine State. Read More.

How IBM Is Building A Business Around Watson

To date, the program has attracted over 550 partners, including Satisfi, which is Watson to help customers navigate retail spaces, Fluid, an online shopping assistant and, WayBlazer, and intelligent travel guide. Read More.

4 technologies that will revolutionize mobile bookings in travel

By using the cognitive computing power of IBM’s Watson, WayBlazer is able to interpret search requests containing everyday language, which it then uses to scour the net in search of the most relevant, customized travel options. Read More.

When a Robot Books Your Airline Ticket

WayBlazer and Watson’s cognitive technology are the brains behind Connie, a robot being tested at the Hilton in McLean, Va., outside Washington. Connie answers guests’ questions about amenities and services, and also suggests local attractions. Read More.

IBM Watson Technology Finds its Way Into Travel Agency Desktops

WayBlazer has landed itself a major customer in its quest to bring the IBM Watson cognitive computing model to the travel industry. Trisept Solutions will be the first third party vendor to integrate the WayBlazer system into its technology for agencies, in a partnership that is set to go live in February this year. Read More.


Latest views on travel technology from WayBlazer


Written by




Latest views on travel technology from WayBlazer