More Padding, Please!

The power of white space in product design

Patrick J. Condon
Sep 22, 2017 · 5 min read
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“Rule of 8” in action

How can white space improve the user experience?

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Aaaah, drink in all that white space
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White space helps focus the user on each interaction area on the PDP

Objects or shapes that are close to one another appear to form groups.

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White space clearly defines the different sections on Wayfair’s homepage

What are common concerns around white space?

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Large areas of white space do NOT need to be filled with content

Wayfair Experience Design

Perspectives from Wayfair's Experience Design Team

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