Monday Muscle: Nonprofit Storytelling & the Super Bowl
The tip/tool/inspiration to start your week strong.
So the “big game” has come and gone and now you’re back to work. Did you watch the halftime show or any of the commercials? Every year we watch commercials that make us laugh and some even make us cry. More importantly as a nonprofit, we can learn a lot from brands and their commercials during the Super Bowl.
We know, this may be a stretch but bear with us for a moment.
Brands who decide to buy the very expensive ad space during the Super Bowl do their homework by figuring out one major thing: they know and understand their audience. One of the first rules of successful storytelling, especially with regard to nonprofit storytelling, is to know your audience. This is true whether you’re speaking to consumers or donors.
So today, take a moment to think about your audience. Brainstorm what available resources you have that will allow you to get to know your audience and donors better.
- What makes them tick?
- What makes them excited?
As a nonprofit, you may not have the same budget as the brands who ran commercials during the Super Bowl but you can take what resources you do have and start where you are.
