„SWEET & SOUR” #3: BRAVEYOURSELF

HOW TO START YOUR BUSINESS & AND HOW NOT TO START YOUR BUSINESS

Wayra Deutschland
Wayra Germany
3 min readSep 10, 2019

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Starting your own business can be the best and worst thing happening to you. Potentially even at the same time. „Sweet & Sour” is a series about Wayra start-ups. Learn from other’s mistakes. Benefit from their experience.

Meet Max, founder of Braveyourself, a public speaking training software for virtual reality. It helps people to overcome their public speaking anxiety and reach their personal goals.

Max Aigner — Founder of Braveyourself and not afraid of giving speeches

Familiar with the feeling of standing in front of audiences and having to pitch? This excitement and tension? Braveyourself is a solution that empowers you to perform on a stage. It helps you to cope with any situation by simulating an audience and personal conversations, presentations, talks, conferences and meetings in virtual reality.

Max, why did you start your own business, and what has been your biggest challenge so far?

Regarding the Myers-Briggs-Type indicator from 16 personalities test result. I am a ENFP-T, the campaigner type. Which means I hate hierarchies, I have problems with bosses, with commands or rigid company structures. Since I was little, I wanted to create computer games, Instead of creating powerpoint presentations at school, I designed and programmed 3D animations and interactive 3D mini-games that visually showed the content.

Then I realized that speakers do speeches. Instead of fancy presentations in the background, we focus on the speakers themselvelves and make them perform outstandingly. That was the moment where Braveyourself was born!

The biggest challenge was to accept there are business parts that I am neither interested in nor suitable. There are other people to do those things such as business and non-technical issues, organizational structures, market analyses, etc. I am a tech guy 100% and nothing else! One example: I lost about tenths of thousands of Euros because I thought I know the business better than what economists are told in university. I created plenty of features without knowing what my customer wants. So that was a big challenge for me to accept that I need to partner up.

What’s your advice for starting a business?

The first thing you should do is to go to an accelerator. Here’s where you find the right questions that you should ask yourself.

If you want to found a startup, then just don’t quit your job — do it right next to your regular profession and also do it. Don’t hesitate!

Find the right business partner, one who matches perfectly to yourself. A complementing person should be who makes sure things better and different than yourself.

What’s the most annoying advice you get over and over again?

„You should be more structured; you are too chaotic”. That’s what I cannot hear anymore. Because it needs creative chaos to create something new. Of course, it makes sense that there is a part in your company that structures things like project management, finances, accounting, etc. That´s why you need that partner I was talking about in the last question

Show us your digital fingerprint: take a screenshot of your frequently used emojis

Max is searching for a full blood business person / CEO for his startup business. So Max can focus on the tech part, and you would be responsible for the business part. Sounds like an exciting challenge for you?

Get in touch with Max and find more about Braveyourself or about Max on Linkedin.

Originally published at https://medium.com on September 10, 2019.

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Wayra Deutschland
Wayra Germany

We connect technological disruptors with Telefónica and #scale them while generating joint business opportunities. https://www.wayra.de/