Waze APAC Mobility Academy — 2
2. Waze Audience
Who are the Waze Audience?
Waze’s 13 million strong user base in APAC offers brands access to a diverse community of drivers.
Up to date, we have around 6 million Wazers in Malaysia, 3.6 million in Indonesia, 2.5 million in the Philippines, 600 thousand users in Australia, and 300 thousand in Singapore.
Here is a snapshot of who they are:
Singapore (300K monthly active users)
Singapore is one of the world’s most expensive countries to own a car. Waze active users in Singapore are almost 100% private car owners, which are the most affluent group of consumers.
More than 70% of the users are men. And the largest age group is around 35–44 years old. The second largest group is 25–34 years old.
Philippines (2.5M monthly active users)
Filipinos love Waze. Manila is the city that has the worst traffic in the world. In the Philippines, drivers spend more than 1.3 hours on Waze every day!
In Philippines, 59% of the Waze users are men, and the biggest group of users are between 25–34 years old.
Malaysia (6M monthly active users)
Malaysia has one of the largest Waze communities in the world. It is the country that has largest number of Wazers in Asia.
Similar to the Philippines, 59% of the Waze users are men, and the biggest group of users are between 25–34 years old.
Indonesia (3.6M monthly active users)
Indonesian Wazers love Waze, as Waze helps them to find the best routes and save more time.
Indonesia has been ranked top 10 least satisfying places to drive globally in 3 consecutive years, largely due to intense traffic and low Wazeyness and socio-economic factors.
Indonesian Waze users are slightly younger than the other countries. Majority of the Waze drivers are between 25–34 years old, however the second largest age group is 18–24 years old, counting for 24% of the total users population!
Australia (600K monthly active users)
Australia is the fastest growing country in APAC. The 2018 YTD monthly active users has grown +52% vs the same period last year.
*Waze Data, 2018
