Waze APAC Mobility Academy — 3

3. Waze Ads for My Brands

Why Should I Put My Brand on Waze?

Waze has a highly-engaged, loyal audience worldwide. Wazers spend an average of 11 hours per month on Waze.

This is more monthly time spent in-app than Snapchat, Twitter, Pinterest, and other great branding platforms.

Such high utility correlates to more trust, deeper user understanding and better targeting.

Waze is a scaled, frictionless advertising platform with the power to turn your location into a destination.

Through ad formats like Branded Pins (essentially digital billboards), Promoted Search, and Zero-Speed Takeover (ads that pop up when drivers are at a complete stop), Waze Ads helps businesses raise brand awareness, and drive footfall to stores.

Beyond OOH and Traditional Billboards

Waze brings the billboard experience into the car, with a digital backbone, letting brands ride shotgun at the exact moment when Wazers

Waze combines the best of OOH advertising with the best of digital campaigns, including critical targeting and measurement capabilities that traditional billboards lack.

Waze has a proven ability to deliver reliable navigation lift over time, as drivers seeing your business’ ad on Waze increases the number of times they navigate there.

The cost per navigation of Waze Ads is much lower than other marketing platforms. Waze Ads platform is proven to be one of the most efficient platforms to turn your location into a destination.