Under the Hood: Behind the Brand Refresh

Waze’s Head of Creative on the community-driven brand refresh

Waze
Waze
Jun 29 · 5 min read
Image for post
Image for post
Head of Creative: Jake Shaw
Head of Creative: Jake Shaw

A Brand that Belongs to the Community

Driving Change with Bold Designs

Showing our True Colors
Showing our True Colors
Moods for every moment on the road
Moods for every moment on the road
The Building Blocks of Our New Look
The Building Blocks of Our New Look
Building a community to beat traffic
Building a community to beat traffic

Waze

Waze creates community on and off the road.

Waze

Written by

Waze

Waze

Waze

Waze creates community on and off the road. Bringing together drivers, riders, municipalities, first responders and transit authorities, we solve transportation problems, improve mobility and work to end traffic altogether.

Waze

Written by

Waze

Waze

Waze

Waze creates community on and off the road. Bringing together drivers, riders, municipalities, first responders and transit authorities, we solve transportation problems, improve mobility and work to end traffic altogether.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store