What Your Brand Colors Say About Your Business

When it comes to color and branding, have you ever noticed how the organizations in certain industries seem to have similar brand color palettes? Use of color in branding is purposeful — and based on studies, science and nature.

In marketing, color has power. It can not only produce aesthetic or emotional responses or recall, it can also work like a magnet to draw the eye by differentiating one item from another or making one item “pop” out from its setting.

If you have never studied the meanings of color as it pertains to marketing and branding, it is well-worth taking some time to understand how color contributes to your overall brand in the minds of your target audiences.

Today I’ve got an infographics about the influence of specific colors in branding. Enjoy!

Stay tuned for further updates.

And have a nice day!