We Are Builders — Improve your business by leveraging data 📈

Today’s technology enables us to collect data about product interactions to the smallest detail. But how to make sense of it and use it to improve your product? And what to do when your free trial users don’t convert to paying customers? The answers are in this newsletter 🙃
Enjoy reading and have a nice weekend!
~ The Builders Team
#entrepreneurship
Leveraging Data To Build Consumer Products
Jeff Bezos once said: “Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day”. This article shows how you can apply analytics to compete and innovate on your product.
The SaaS app stores era
A whopping 70% of the largest public SaaS companies have app stores. Point 9 Capital explains why this is happening and why Founders should care about building app store integrations.
#funding
We Spent $3.3M Buying Out Investors: Why and How We Did It
An honest, open description of the $3.3M VC buyout by Buffer. In this interesting read they share the full journey of how and why they came to this important decision.
#product
How to Troubleshoot Your Onboarding Experience
In April 2018, Rindle had a goal: Get new free trial users by the end of the month. They put a lot of effort to get new free trial users, and they succeeded. Unfortunately, the free trials weren’t converting to paying customers. This article shows how they used the Jobs To Be Done (JBTD) framework to improve their conversion rate.
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