Passion at HoneyBook — Hailey Yeager

Casey Miller
We Are HoneyBook
Published in
3 min readAug 11, 2022
Passion at HoneyBook — Hailey Yeager

Here at HoneyBook, we are creating the tools for our members to live a life built on passion and purpose. With that, comes a team full passionate folks behind the scenes. We’re excited to highlight one of our incredibly talented team members, Hailey Yeager, on the blog.

Take a peek into the Hailey’s passion outside of HoneyBook — her event production company, Two Roads Event Co. Check out our interview with Hailey below.

What do you do at HoneyBook?

As a UX Researcher, I lead our Fintech product research!

How long have you been at HoneyBook?

1 year officially :)

Hailey Yeager (center)

How did you get started with your passion?

I left my job as an associate attorney at a prominent law firm knowing that my heart was with entrepreneurship. I longed for a more independent career where I had more control over my future and could make money being creative.

What’s your next goal with your passion?

Further automating my business using HoneyBook. I’m currently developing easy-to-book packages using Smart Files for my team, and curating a Two Roads self guided experience that allows couples all over the country to engage in a streamlined approach to self-planning and designing their own wedding.

Details from Two Roads Event Co. wedding event

If you could give someone with the same passion a piece of advice, what would it be?

The only way out is through. You learn so much from operating a business that requires stumbling and sometimes falling. Making peace with the losses makes the wins that much sweeter.

Does your passion help you in your role at HoneyBook? If so, tell us how!

Oh, absolutely. I’ve been a user for a long time. I understand the user mindset, and have a foundational knowledge for what small business owners need. How they feel when navigating the product. I’ve said before that working at HoneyBook feels like a crash MBA course. On a near daily basis, I learn from leadership, the team, and our users what various forms of business operation can look like and it’s AWESOME.

Event by Two Roads Event Co.

And lastly, what do you love most about working at HoneyBook?

Being a small business owner, opposed to the mass produced/big box, and extremely passionate about passion projects — working for HoneyBook allows me to make a difference for other Independents and help to build the kind of world I want to live in. I feel so incredibly fortunate to work for a company who’s mission so closely aligns with my own values.

We’re so excited to continue watching Hailey’s passion thrive both inside and outside of HoneyBook! Check back next week for another highlight of one our HoneyBooker’s exciting personal projects.

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