Use Your Fans To Build Your Audience

Encouraging your fans to promote your brand

I recently attended a circus show in a theatre. At the start of the show, there was an announcement about photography.

Normally, in these circumstances the announcement is “Please turn off all phones. Photography is not permitted.”

Not for this show, the announcement went something like “This is an interactive show. Please feel free to take as many photos as you want and share them on social media. Photos are for personal use only.”

Such a simple idea, allow your fans to take photos and share them. The only people that will do this are the ones that enjoyed the show. Therefore allowing the fans of the show to help build future audiences. And all for zero marketing cost.

The cast of the show also help by resharing some of the photos on social media.

What other easy ways do you know to grow your audience?


Lens Digital is a digital agency focusing on delivering high-quality, modern websites for small businesses — hello@wearelens.co.uk