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Applying the 80/20 Rule to Improve Efficiency in Digital Content Creation.

3 min readMay 15, 2024

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Ever feel like you’re putting in endless hours creating content but only seeing minimal results? You’re not alone. Many content creators struggle with this, pouring in time and effort without a clear return. But what if I told you there’s a way to turn this around? Enter the 80/20 rule, also known as the Pareto Principle, a game-changer for digital content creators.

You generally spend 80% of your time on 20% of the project.

What is the 80/20 Rule?

The 80/20 rule, formulated by Italian economist Vilfredo Pareto, states that roughly 80% of effects come from 20% of causes. In business, this often means that 80% of your profits come from 20% of your customers. When applied to digital content creation, it suggests that 80% of your results — traffic, engagement, conversions — come from 20% of your efforts. Sounds intriguing, right?

Image published by Asana’s Blog.

Finding Your 20%

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Storyteller.s
Storyteller.s

Published in Storyteller.s

Everything is all about one thing: how to write a good story.

Aranza Sánchez Romero
Aranza Sánchez Romero

Written by Aranza Sánchez Romero

Content Editorial Manager in an cool agency 👩🏻‍💻 / Mexican Philosopher 🇲🇽 / Crazy about Creator Economy 📱

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