How a Kenyan reality TV show about journalism became a social media phenomenon

Groundbreaking approach to media literacy that entertains as it informs

Josh LaPorte
Mar 22, 2018 · 5 min read
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Photos by Josh LaPorte and Sami Khan
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Elvis Maramba

What is Top Story about and who is the target audience?

Why did you make social media a core part of Top Story Season 2?

What were your initial expectations/goals for social media strategy?

What then happened during Season 2?

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screenshots from user activity on Twitter

What were your main challenges?

What are your plans for next season?

European Journalism Centre

Interviews, insights and opportunities from the European…

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