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How donors can enable quality journalism

Notes from our Journalism Funders Forum in Hamburg.

Adam Thomas
Jun 8, 2017 · 8 min read

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Matching donors with journalism

But even under the best circumstances, one of the major remaining challenges is then how to match donors with journalism. This matching process is two-fold.

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Funding activities

All of the above concerns creating the preconditions and an enabling environment for philanthropy-funded journalism — the pre-grant phase. But what are the key options and advantages that foundations have when it comes to actually funding news-related projects?

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Building and restoring trust

Unsurprisingly, another leitmotif of the Hamburg event was trust. One speaker pointed out that journalism had a double role as trust consumer and trust producer. Journalists routinely demand the public’s confidence in their work, but are they doing enough to earn such trust in the first place? Does it show that they actually care for their community, or do they remain aloof? Another speaker added that journalism could only assert its relevance if it is seen as relevant by the public, and that hence journalism was well advised to put the utmost effort into understanding its audience.


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